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Associations and non-profits

Does your Web technology choice make a difference in your effectiveness?  In a word, yes:

  • The cost of acquiring new members has been estimated to be at least five times as high as maintaining existing members.  Frequent, timely communication with members via email and the web is a key to member retention.
  • In order gain new members and retain existing ones, you must be relevant.  Communication with members is key to your relevance --- providing members information they cannot get elsewhere is a key way to demonstrate the value of membership, and being able to call for member action on key issues puts the power of the membership base to work on issues of common interest.
  • Events are a key element of most membership organizations, and one of the most time consuming activities they support.  Automating event registration, information gathering and event management can make an enormous difference for organizations--- sometimes the difference between success and failure.
  • Email is a critical element of most organizations’ communication with their members, but did you know that up to 40% of mass mailing (even completely legitimate, opt-in mail) is not delivered because it looks like SPAM to ISPs?  Do you know the bounce rate for your mails?

Would your organization be more effective if you could:

  • Communicate to your membership instantly via opt-in email, sending messages to any sub-group of members without technical help?  Learn more about iData's CommLinkTM opt-in email platform or see a demo.
  • Provide members-only Web content and email updates, and tier these based on membership level --- all with no technical help? Learn more about the Synapse Membership ManagerTM member administration system or see a demo.
  • Schedule and publicize events, allow online registrations, and automatically follow up with members to collect required information and send appropriate confirmations and information?  Learn more about the Synapse Event ManagerTM online event registration system.
  • Allow members to join and renew online, processing their payment automatically and instantly allowing them access to members-only resources?  Learn more about the Synapse Membership ManagerTM member administration system or see a demo.
  • Track member and non-member visits to your site?  Learn more about iData's VisitrakTM Web Analytics solution.
  • Automate email bounce management to prevent your mail from being considered spam?  Learn more about iData's CommLinkTM opt-in email platform or see a demo.

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