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If your organization uses a Website to promote your goods or services, you will want your site to show up when people use Google to search for keywords related to your business.
In order for for this to happen, the Google Website indexing program (Googlebot) must visit your site and successfully review its content. Lots of people are surprised to learn that many common Web design practices and technology platforms can limit the Googlebot's ability to see and index the content of your site.
The good news is that Google has just released a new "Webmaster console" to help Web site owners see exactly what on their site the Google indexing program can index and what it has trouble with. If you have responsibility for your organization's Website (or just interest in the results), you may want to check out this new tool.
The service is part of the overall Google sitemaps tool (https://www.google.com/webmasters/sitemaps/), but to use it you do not have to create a Google sitemap. You just need to create a free Google account, and then have your Webmaster follow the directions provided to place a small HTML file on your website so that Google can confirm that you own the site before revealing statistics about it.
Once your site is verified, you can use the Webmaster console to view statistics like:
- which Google searches most frequently bring up your site,
- which pages from your site Google was able to crawl,
- what errors the indexer encountered
- who links to your site
If you find that pages on your site have errors, you are welcome to use the resources on our site such as our SEO design guide to resolve these issues. If you have questions about this tool or about making sure that your site can be indexed by search engines, please feel free to get in touch with iData.
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