Measuring and improving Web ROI 

At iData, we believe that Web sites must have goals beyond serving as an online brochure.  Strengthening an organization's brand is valuable, but to be a success your site must do more.  Your site must actually do measurable, useful work for your organization every day.  

iData has developed an ROI-driven approach for Web projects that focuses on short term, measurable results.  To learn more, contact us for a free assessment of your site, including usability, search engine ranking relative to competitors and suggestions for using existing offline content to improve ROI, traffic and search position.

Below is a sampling of white papers and other tools related to improving Web ROI that reflect this approach. 

ROI from Content Management Systems

• Creating ROI through CMS - project examples 
• Checklist for ensuring your CMS implementation improves ROI 

ROI from Search Engine Optimization

• Understanding SEM ROI: search engine marketing v. direct mail cost comparison  
• Calculating the ROI of search engine marketing  

General Web Development

• E-commerce Web development: lessons learned 
• A strategic Web project planning process 
• ROI of converting ad spending from offline to online 

Please contact iData to learn more or to discuss how our approach to improving Web ROI can help you.