Synapse Publisher™ SEO Ready CMS

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iData’s Synapse Publisher^TM SEO ready Web content management technology smoothly integrates your online presence with everyday business processes and achieve better ROI from your Website.  Synapse Publisher^TM gives you the Web content management tools you need to develop, publish, and maintain content-rich websites. More importantly, Publisher puts the Web to work for you --- by generating leads, presenting your sales pitch and automating customer service --- to improve return on your investment.  Because you can edit and publish Web content using an Internet browser and a familiar, word-processing interface, you turn your site from a static brochure to a dynamic business asset that accurately communicates your capabilities and activities.   Because you can post files and documents to your Website (and have access to documents controlled by user logins), you can turn your website into an efficient customer service platform, reducing the number of calls you field and increasing customer satisfaction.  A robust security model and flexible workflow ensure that Web content approval procedures are enforced, while eliminating bottlenecks.

Search Engine Friendly CMS Features

When combined with iData's Synapse Search SEO Toolkit^TM, the Publisher^TM CMS becomes a powerful SEO tool.  Going far beyond the "search engine friendly CMS" features offered by other products, Publisher^TM and the Search SEO Toolkit^TM empower, educate and guide content authors to optimize their own content, dramatically reducing the need for external SEM consulting. Learn more about the Synapse Search SEO Toolkit^TM.

Publisher CMS Top Features and Benefits

1. Put the power to publish in the hands of those with something to say: Synapse Publisher™ lets you develop, publish and manage web content without technical help.  No moving files around, no more calling the Webmaster, no more delays and bottlenecks. 
2. Leverage good design: A flexible system of design templates and image libraries means that content authors don’t have to be artists. Design templates can be developed for any type of web content. Authors supply only the content – the design takes care of itself. Enforcement of company design standards is automatic.
3. Easy-to-use content authoring tools.  The  browser-based, WYSIWYG content editor combines the key features required by writers (spell check, paste from Microsoft Word®) with core features needed by designers (stylesheets, tables, image libraries, and dynamically-generated links) without overwhelming the user with complexity.  More advanced users can directly edit the HTML, or paste in HTML generated by other editors.
4. Granular security: Synapse Publisher™ uses the familiar User/Group security model. User groups and their default permissions are user-defined for the site. Access permissions may then be defined for any item of web content, anywhere in the website. This makes members-only content, content for which registration is required, and other custom access scenarios a breeze. User Groups may even be set up as customer-managed, meaning your web users can instantly subscribe or unsubscribe to newsletters, email bulletins, and special content areas.
5. User-defined workflow: Author-managed publishing of web content does not mean loss of management controls over web communications. In fact, built-in approval workflow, with email notifications, enforces controls while eliminating delays and bottlenecks.
6. Multilingual. Whether you service global markets or have a diverse domestic customer base, a multilingual website is essential to showing your customers that you’re serious about wanting their business. The iData Synapse Publisher seamlessly integrates multiple language versions of content, and provides translation management tools to automate translation workflows.
7. Content scheduling and expiration. Content can be prepared in advance, and automatically set to go “live” on a future date. Similarly, content is automatically removed from view on the website on its expiration date.
8. User-defined content types. By using an object-based rather than a page-based approach to content management, Publisher™ provides unmatched flexibility. Basic content types are predefined (such as web pages, press releases, events, FAQs, and downloadable resources), but new types of content are easily added, and customizable templates mean that options for displaying content are unlimited.
9. Fully customizable template Library. Standard templates for a wide variety of content types are furnished and are easily customized. Templates include essential features such as dynamically-generated menus, dynamic site maps, event calendars, customer contact forms, customer profile pages, and more.

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