Synapse CommLink™ Opt-in Email System

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• Having an easy to use, verifiable and automated opt-in and opt-out mechanism.
• Sending relevant, targeted mail only to people who have asked for it.
• Giving recipients a clear next step (i.e. click through to the Website).
• Making sure that your messages are not mistaken for SPAM by your customer, their systems administrator or their automatic email filtering software.

 Whether you use opt-in email to promote products to customers or to keep in touch with members through a newsletter, you need a tool that lets you easily design, send and track CAN-SPAM compliant email campaigns. With iData’s Synapse CommLink™ email platform you can do all this from your web browser.

CommLink™Email System Features and Benefits

1. Increase Sales. Properly executed email communications make better informed and more satisfied customers, and this increases retention. But, if your email is taken as Spam, it can have the opposite effect. Synapse CommLink™ gives you the tools to ensure you properly use opt-in email, with a positive sales effect.
2. Comply with anti-SPAM laws. In a recent compliance audit of 1,057 organizations with a prominent online presence, 66% were found to violate the Federal CAN-SPAM legislation, but only three of the 1,057 actually engaged in spamming. In most cases, the noncompliance resulted from companies not understanding the law or not having the technical means to comply. CommLink™ guides to you create CAN-SPAM compliant mail and --- most importantly --- automates the back end unsubscribe and opt-in processing that is essential to CAN-SPAM compliance.
3. Single-confirm or double-confirm subscription processing. Using CommLink™, you can maintain the integrity of your email subscriber lists by configuring either single-confirm (subscribers are sent a confirming email) or double-confirm (subscribers are sent an email to which they must respond) subscription processing.
4. Bounced Mail Processing. CommLink™ automatically captures bounced emails and prevents future email from being sent to that address, helping to improve your list quality and ensure that your message is not mistaken for SPAM. 
5. Advanced unsubscribe.  CommLink™ mails can contain a link to a user profile screen that lets recipients subscribe or unsubscribe to email groups (e.g.  “Newsletter”, “Product Announcements”, “Technical Bulletins”) or opt out of all future mails with one click.
6. HTML/Plain Text versions. CommLink™ lets you design and send email that contains both HTML and a Plain Text versions. If the recipient’s email client is configured to not display HTML text, the plain text version is displayed instead.
7. Email templates.  To ensure uniform, high quality design, you can easily create a library of email templates that provide the starting point for email campaigns.  These templates can be created and maintained using the Synapse WYSWYG editor, or they can be imported from an application such as DreamWeaver™.
8. Campaign approval workflows. CommLink™ uses the granular security model and flexible workflows of Synapse Publisher™. This means users can be assigned specific roles in the email process, with handoffs between users managed by the Synapse workflow manager.
9. Real-Time Open/Click/Conversion/Unsubscribe processing. Synapse CommLink™ lets you display the results of each campaign on a real-time basis. A Campaign Results screen shows counts for recipients who opened the email, those who clicked through to the Website, and those that clicked the unsubscribe link.  
10.  Recipient Email History. For any email recipient, you can easily see each email that has been sent and results of that mail (opened, clicked through, or unsubscribed).  Future campaigns can be designed based on email history (e.g. additional discounts for customers who always click through).

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