Web content management, SEO and email marketing resources and tools 

This page includes white papers and other tools related to Web content managemnet, search engine optimization, improving Web ROI, email marketing and deliverability.  Please note, some resources require you to complete a quick registration process in order to gain full access.

Content Management Systems (CMS)

• What to look for in a content management system
• Creating ROI through CMS - project examples 
• Checklist for ensuring your CMS implementation improves ROI 

Search Engine Optimization (SEO)

• SEO Basics 
• SEO and CMS: how do content management systems impact search engine optimization? 
• Designing for SEO, usability and translation (requires registration)
• Understanding SEM ROI: search engine marketing v. direct mail cost comparison 
• Calculating the ROI of search engine marketing 
• SEO Suggestion Tool (requires registration)
• Compare search engine optimization of your site to a competitor  (requires registration)

Opt-in Email

• What to look for in an opt-in email platform
• CAN SPAM compliance and email deliverability  Including the top ten steps you can take to improve deliverability (requires registration)
  

Online Event Registration

• What to look for in an online event registration system

General Web Development

• E-commerce Web development: lessons learned 
• Is a multilingual Web site right for you? 
• A strategic Web project planning process 
• ROI of converting ad spending from offline to online