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Web marketing with content management

Do you think the ability to instantly publish Web content and targeted email would be a convenience?  When organizations take full advantage of this capability, it can be life changing.  No longer is their site limited to bland and predominantly static communication of their core message.  The site becomes a living medium that can:

  • Provide a tie in (through specific landing pages) to every print ad, providing not only an easy next step for potential customers but also an important source of actual data about print advertising effectiveness (by tracking click-throughs).
  • Provide instant responses to events in the marketplace, by
    • Pre-creating content and setting an effective date coordinated with an event or product launch,
    • Responding quickly to unforeseen developments.
    • Sending professional press releases based on custom templates to media outlets and simultaneously publishing them to the website
  • Become a source that customers, partners and press turn to first for information about your organization and your industry.
  • Develop high search engine rankings by providing fresh, relevant content which is ranked highly by search engines and also attracts incoming links (which further boosts search engine rankings).

Learn more about iData's Synapse PublisherTM content management system or see a demo, then contact iData to learn how we can put your site to work for you.

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