ROI of converting offline ad spending

This calculator in Microsoft Excel format provides a model for estimating the return on investment you can realize by converting offline spending to the online channel while maintaining the same number of impressions. it allows you to make different assumptions about factors such as:

• The cost and circulation of offline advertising
• The cost of a web project
• The number of months that an investment in technology should be depreciated over
• Technology infrastructure cost

For those assumptions, it calculates values such as:

• Monthly savings from conversion to on-line communications
• Months to payback for the initial technology investment

Download the calculator