Why translate your Web site?
For many businesses and industries, growth has already reached a plateau in their home markets, and they see the most potential for revenue growth in emerging markets.
Many economists now predict strongest long term growth in the BRIMC countriess (Brazil, Russia and Eastern Europe, India, Mexico, China). They predict
- These countries will account for >40% of global GDP by 2050
- China, then India predicted to be largest auto market (overtaking US)
- By 2025, >200 million individuals earning > $15,000 USD
In China alone, GDP grew tenfold from 1978 - 2005, high tech imports grew 45% in 2006 alone, and wages grew 8.4% in 2006.
Of course, translating your Website is not just for exporters. Native Spanish speakers were 14.4% of US population in 2005, up from 12.5% in 2000, and the largest 500 Latino-owned businesses had $36.6 billion in revenue in 2007 up from $3.71 billion 1983.
Without a Content Management System specifically designed to facilitate translations, translating and maintaining a multilingual site can be a nightmare. Schedule a demo of the Synapse Publisher CMS today and see how easy creating a multilingual site can be.