comScore 12/2010 Report: Welcome to the Mobile World
Posted 2/7/2011 9:29:10 PM by Mark Reichard
comS
core released their report
on Mobile device market share today (2/7/2011) for the 3 months
ended December 2010, and two points about the report are striking.
First, for those who have been following the Android v. iPhone battle
(which now even includes a Super
Bowl ad), it is notable that the market share of iOS devices was
basically flat, while Android devices are up 7.3% --- surpassing iPhones
for the first time to reach 28.7% of the market. At the same time, RIM
(makers of BlackBerry devices and still -- for now --- the leading
maker of smart phones) saw their share fall by 5.7%. People have been
saying for a while that RIM was in trouble, based on survey data showing
that most Blackberry users really would rather have an iPhone,
but at this point it looks like Android has been picking up the market
share lost by RIM. Of course, with the Verizon iPhone entering the
picture, things may swing decisively back
Apple's way. In any case, it looks like for now Android and iOS
devices will continue to battle for dominance while RIM loses share.
The other striking point about comScore's report was the sheer market
penetration of smart phones. More than 63 million people in the US
currently own smart phones --- up 60% from a year ago. At this rate of
smart phone growth --- and with lots of new tablet devices coming out in
2011, it's time to be thinking hard about mobile apps and/or a mobile
Web site if you have not already done so.
Tags: Android, iPhoneComments